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HospitalityIntegrated CMS2018

Dave's Noodles

Our very first client — a Hobart noodle bar whose site we've run for eight years and recently rebuilt from scratch.

davesnoodles.com.au
Dave's Noodles home page
Dave's Noodles on a phone
3.8ksearch clicks · 3 months
10.3%average CTR
8 yearsclient relationship
Role
  • Design
  • Build
  • Rebuild
  • Integration
  • SEO
Stack
NuxtVueCraft CMSGoogle Maps / PlacesTailwind CSS
01

The brief

Dave's Noodles was the very first website Binary Top ever shipped. The original served the business for years — but the web moved on, and it was time for a ground-up rebuild that kept everything that worked and modernised everything that didn't.

02

What we built

We rebuilt the site as a fast Nuxt front end on a Craft CMS back end, where the owners manage the menu and content themselves. The design leans hard into what makes the place special — fresh, fast, flavourful noodles and an open kitchen where you watch the chef cook your meal — with motion doing the selling: a hero that cycles through what the food actually is, and photography given room to breathe. Underneath it, two pieces of real machinery: a menu you can filter by what's in the bowl, and a locations map that keeps itself up to date from Google.

03

The result

Eight years on, it's still going — and still pulling thousands of organic clicks a month. The longest client relationship we have, and a reminder that a well-built site keeps earning for years.

What it does
01

Motion that sells the food

The hero cycles through what the food actually is — fresh, fast, filling, flavourful — instead of sitting on a static slogan, and the top noodle boxes slide past underneath. Photography gets room to breathe, animation carries the eye down the page, and nothing moves for the sake of moving. On a takeaway site the job of the design is to make someone hungry, and this one does it before they reach the menu.

02

Filter the menu by what's in the bowl

Every dish is tagged down to its ingredients, so the menu filters six ways at once: dish type, noodle, protein, vegetable, flavour and spice level — plus free-text search across the lot. Vegetarian, no seafood, something not spicy, Hokkien rather than udon: each answer is one dropdown, not a scroll through a PDF. Every card then shows exactly what's in the dish before you commit.

03

Seven branches, one menu

Kingston, Moonah, Burnie, Hobart, Glenorchy, Mowbray and Launceston don't all serve the same dishes, so availability is tracked per branch and shown on every item. Pick your branch and the menu narrows to what you can actually order; set it as your default and the site remembers next time.

04

Opening hours that maintain themselves

The locations page is a clustered Google map with a card per branch: address, phone, directions, branch menu, and a live "closes in 5 hours 16 minutes" status beside the full week's hours. All of it reads from each branch's Google Business Profile — so when the owners change hours or close for a public holiday, they update Google once and the website follows. No CMS entry to forget, and the hours on the site can never contradict the hours in search results.

Inside the site
Dave's Noodles home page — the hero cycling through fresh, fast, filling, flavourful
The menu filtered to noodle soups, with branch, noodle, protein, vegetable, flavour and spice-level filters
Menu cards showing the vegetables, proteins, flavour and noodle type in every dish
The locations map with a branch card showing live closing time and opening hours from Google
4 screens — swipe or scroll
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