Web that actually
performs.

Product-grade web applications and installable PWAs that work offline and feel native — like BabyLog, our own in-house product.

• ✦Multi-page apps with real URLs and deep links
• ✦Local-first data and background sync
• ✦Installable on phones and desktops
• ✦Built and shipped end to end

Custom software that runs your business — a booking flow, an invoicing tool, a management dashboard, or a small integration that ties the systems you already use together. No off-the-shelf answer: if the requirement's clear, let's talk and build it.

• ✦Internal tools — invoicing, dashboards, admin apps
• ✦Automation & integration between the systems you run
• ✦Real booking, live inventory & practice systems (e.g. Cliniko)
• ✦Chosen for the right tech, hosting & long-term stability

Get found locally — in Google and in AI answers — and stay fast, secure and up to date long after launch.

• ✦Local SEO for Hobart and Tasmania
• ✦Technical SEO and structured data
• ✦GEO: getting cited by ChatGPT, Perplexity and AI Overviews
• ✦Ongoing maintenance and updates
• ✦Performance and uptime monitoring

Ad-hoc updates are $65 an hour, quoted per task before we start — so you approve a number rather than watch a meter. If you're on a care plan with us the quote itself is free, no matter how small the plan. The exception is big requests: once a job needs real scoping rather than a quick look, that scoping is work in its own right and we'll charge for it — we'll tell you before we start, never after. No lock-in either way, and if you'd rather make the small edits yourself, that's exactly what the CMS tier is for.

No. Hobart is home base, but we take website design and development work right across Tasmania — Launceston, Devonport, Burnie and everywhere between — and a fair share of our web development in Tasmania is done for clients on the mainland. Most projects run over email, calls and screen shares; if you're in greater Hobart we'll happily meet in person.

Who does the work. At most web development agencies in Hobart you meet a salesperson and a junior builds the site. We're a small senior team, so the developers who scope your project are the ones who write the code and hand it over. Fewer layers, fewer briefs lost in translation, and no agency margin baked into the quote.

A straightforward website development job in Hobart runs about three to five weeks from kickoff to launch. Larger website development services — e-commerce, integrations, custom back ends — usually take six to twelve weeks. The honest answer is that content is the normal hold-up, not code, so we'll tell you at quote time exactly what we need from you and when.

Yes, and you don't have to commit to a build to get it. We do website rebuilds, and we run analyses as standalone jobs — competitor analysis (what the other Hobart operators in your category are actually doing), WCAG accessibility analysis, performance analysis, SEO keyword analysis, and whatever else your situation calls for. Each one lands as a plain-English report with a prioritised list of fixes, yours to keep whether we do the work or your current developer does.

Two halves, and only one of them is the website. We build the site fast, properly structured and clear about where you are and what you do — that's the half we control, and it now covers GEO as well as SEO: structured data, an llms.txt and machine-readable pages, so ChatGPT, Perplexity and Google's AI Overviews can quote you correctly instead of guessing. The other half is your Google Business Profile: claim it, get the categories, service areas, hours and photos right, and keep asking happy customers for reviews. It's free, it's what drives the map results for searches like “web developer Hobart”, and for most local businesses it still moves the needle harder than anything else. We don't manage it for you, but we'll tell you exactly what to put in it.

We cover the IT services in Hobart that sit around a website: domains, DNS, Netlify and AWS hosting, business email, SSL, backups, and migrations off whoever is currently holding your site hostage. We're not a general managed-IT desk — if you're in West Hobart after someone to fix a printer, we'll point you to a firm that does that properly.

Yes. Alongside web development we do software development in Hobart: custom business software for Tasmanian organisations, internal tools, dashboards, customer portals, SaaS products and progressive web apps. When you genuinely need to be in the App Store we wrap the same build with Capacitor for iOS, so you're not paying app developer rates twice for one product.

Depends what suits you. The cheapest, fastest sites keep their content in the codebase and we make changes for you — most small businesses barely touch theirs from one year to the next. If your team publishes regularly, we build on Craft CMS hosted on AWS instead: a clean editing interface your staff can actually use, with the front end still hand-coded so the site stays quick.

Binary Top IT Solution is our registered legal name; Binary Top is what everyone calls us, and it's what appears on quotes and invoices. Searches for “binary software” in Tasmania often land here. We're an independent Hobart web studio, trading since 2018.